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Goals and objectives of formation and development of marketing infrastructure in the region

Abstract

Marketing of territories is one of the most important directions of development of any region. Any territory has its own distinctive features, which is due to the available resources, traditions, natural conditions, etc., all this creates prerequisites for doing business and its efficiency. In this regard, it is very important to formulate goals and objectives that will determine the vector of development of the entire region. The article presents the author’s goal-setting marketing territories that can be adapted to the conditions of any region.

About the Authors

I. .. Baranova
Omsk State Agrarian University
Russian Federation


E. .. Golova
Omsk State Agrarian University
Russian Federation


References

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3. Новокшонова Л.В. Неотехнологические теории в практике международного маркетинга // Маркетинг в России и за рубежом. 2002. № 5. URL: http://www.mavriz.ru/articles/2002/5/342.html (дата обращения: 12.12.2019).

4. Панкрухин А.П. Муниципальное управление: маркетинг территорий: учебник. 2018. URL: https://www.studmed.ru/view/pankruhin-ap-municipalnoe-upravlenie-marketing-territoriy_60e394b.html (дата обращения: 08.10.2019).

5. Романенкова О.Н. Маркетинг территорий. М.: Юрайт, 2015. 262 с.


Review

For citations:


Baranova I..., Golova E... Goals and objectives of formation and development of marketing infrastructure in the region. Siberian Financial School. 2019;(5):33-36. (In Russ.)

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ISSN 1993-4386 (Print)