Formation of the global market of advertising on target segments
Abstract
Potential opportunities of the advertising industry in many respects are defined by activity of regional business processes, volume of a gross regional product, level of purchasing power of local population, quality of life of people. In article the assumption that the advertising market of the Russian Federation depends on two key macroeconomic indicators is made: index of human potential and index of competitiveness of the state. Existence of such dependence is proved by means of the correlation and regression analysis. On the basis of the made calculations the equation of pair regression of linear type is removed that allowed to prove the studied dependence.
About the Authors
E. .. Baldina
Volgograd State Technical University
Russian Federation
Russian Federation
N. .. Banko
Volgograd State Technical University
Russian Federation
Russian Federation
References
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Review
For citations:
Baldina E..., Banko N... Formation of the global market of advertising on target segments. Siberian Financial School. 2019;(3):27-29. (In Russ.)
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