The use of internet marketing tools and other marketing technologies in order to form the company's image and improve its management efficiency
https://doi.org/10.34020/1993-4386-2024-4-136-142
Abstract
The article reveals the essence of the methods of forming the company's image, which can be effectively used by it to form its image in the minds of consumers. The necessity of using a set of Internet marketing tools in the formation of the company's image, which is something other than a profit-making structure, is substantiated. The main areas of marketing such as content marketing, traffic management, working with public opinion, strategic planning in marketing, analytical work, marketing for customers, and website usability are considered.
About the Authors
F. I. PilovaRussian Federation
Fatima I. Pilova – Candidate of Economic Sciences, Associate Professor of the Department of Economics
Nalchik
G. A. Fadeikin
Russian Federation
George A. Fadeikin – Member of the Editorial Board of the scientific journal «Siberian Financial School», Candidate of Economic Sciences, Associate Professor, Financial Consultant
Novosibirsk
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Review
For citations:
Pilova F.I., Fadeikin G.A. The use of internet marketing tools and other marketing technologies in order to form the company's image and improve its management efficiency. Siberian Financial School. 2024;(4):136-142. (In Russ.) https://doi.org/10.34020/1993-4386-2024-4-136-142