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The use of internet marketing tools and other marketing technologies in order to form the company's image and improve its management efficiency

https://doi.org/10.34020/1993-4386-2024-4-136-142

Abstract

The article reveals the essence of the methods of forming the company's image, which can be effectively used by it to form its image in the minds of consumers. The necessity of using a set of Internet marketing tools in the formation of the company's image, which is something other than a profit-making structure, is substantiated. The main areas of marketing such as content marketing, traffic management, working with public opinion, strategic planning in marketing, analytical work, marketing for customers, and website usability are considered.

About the Authors

F. I. Pilova
Kabardino-Balkarian State Agrarian University named after V.M. Kokov
Russian Federation

Fatima I. Pilova – Candidate of Economic Sciences, Associate Professor of the Department of Economics 

Nalchik 



G. A. Fadeikin
Audit Organization FINEX LLC
Russian Federation

George A. Fadeikin – Member of the Editorial Board of the scientific journal «Siberian Financial School», Candidate of Economic Sciences, Associate Professor, Financial Consultant

Novosibirsk



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Review

For citations:


Pilova F.I., Fadeikin G.A. The use of internet marketing tools and other marketing technologies in order to form the company's image and improve its management efficiency. Siberian Financial School. 2024;(4):136-142. (In Russ.) https://doi.org/10.34020/1993-4386-2024-4-136-142

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ISSN 1993-4386 (Print)