Functioning of the Russian banking services market in 2022. Retail: trends and prospects
https://doi.org/10.34020/1993-4386-2023-1-50-56
Abstract
The article discusses the impact of sanctions on the Russian banking services market: on the payment banking business, the real state of bank deposits of individuals and retail bank lending, also determines the directions for the development of sales channels for banking services. The authors attempted to reveal the main trends in the development of alternative channels for the sale of banking services by Russian banks, instead of service offices, also gave recommendations to commercial banks on improving the functionality of digital sales channels.
About the Authors
Nina G. Protas
Novosibirsk State University of Economics and Management
Russian Federation
Russian Federation
Nina G. Protas – PhD in Economics, Associate Professor, Head of the Department of Financial Market and Financial Institutions
Novosibirsk
Elena P. Shustova
Alikhan Bokeikhan University
Kazakhstan
Kazakhstan
Elena P. Shustova – PhD, MBA, Vice-Rector for International Cooperation
Semey
Dar'ya Yu. Iordan
Novosibirsk State University of Economics and Management
Russian Federation
Russian Federation
Dar'ya Yu. Iordan – Lecturer at the Department of Financial Market and Financial Institutions
Novosibirsk
Aleksandr R. Shaptala
Kursk State University
Russian Federation
Russian Federation
Aleksandr R. Shaptala – PhD student, Department of Economics and Accounting
Kursk
References
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Review
For citations:
Protas N.G., Shustova E.P., Iordan D.Yu., Shaptala A.R. Functioning of the Russian banking services market in 2022. Retail: trends and prospects. Siberian Financial School. 2023;(1):50-56. (In Russ.) https://doi.org/10.34020/1993-4386-2023-1-50-56
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