Characteristic features of goal setting in the strategic planning system of major companies’ operations

Abstract

The main problems of goal-setting in the large companies is called the lack of a possibility of control of results of activity of performers of the bottom level from the manual and uncertainty not only the external, but also internal environment of the company. The called problems are caused by existence of a set of communications between different control objects that does not allow to control fully compliance of estimated results to actually achieved. For improvement of goal-setting in procedures of planning of activity of the large companies it is offered to specify the content of strategic planning; in the course of planning to select priority parameters of the internal environment of business in a system of key performance indicators; set for them the strategic standards defining achievement of results taking into account a large amount of interrelations between objects; use cluster analysis and creation of neural network models for the reasonable description of interrelations between objects and also between estimated and actual resultant indicators.