Development of digital mesoeconomy and formation of sustainable competitive advantage

Abstract

The article examines the influence of new technologies, industries, production factors, which increasingly determine the features of the development of digital mesoeconomics. Within its framework, new types of trade are already being carried out, a new combination of economic resources is being formed in the production, distribution and consumption of goods and services in society. The emergence of large-scale digital platforms and digital opportunities for conducting economic activities has to a greater extent transformed the introduction of innovative resources and modern Russian entrepreneurship. In addition to using new tools and business opportunities, digital technology systems have broader implications for the creation and functioning of the modern Russian market. The formation of powerful new digital technologies and structures of economic life has largely transformed innovation and modern business activities. The development of digital technologies has introduced significant adjustments and new principles into the very mechanism of economic growth of the modern Russian state. In the new situation, a new set of economic growth goals is being formed. This, as we see it, is due to the fact that needs are satisfied, primarily at the expense of benefits produced on the basis of information resources. In this article, the authors consider the issues of the development of the digital economy, which increasingly determine the trajectory of the development of the market economy in Russia.