Financial management and pricing strategy in marketplaces

Abstract

The article is devoted to the study of the problems of pricing goods and services in the context of their online implementation through widely used marketplaces. The study was conducted within the framework of the analysis of two large online platforms, such as Wildberries (LLC «Wildberries») and Ozon (LLC «Internet Resheneya»). Particular attention is paid to the issues of financial management of commercial organizations in drawing up a strategy for working with marketplaces. Suitable models, methods and tools of the financial management system for interaction with marketplaces are considered and identified. The article is written using such scientific research methods as: analysis, synthesis, comparison, modeling, comparison, processing and interpretation of data. The relevance of the scientific research lies in the interest of individual entrepreneurs and commercial organizations in cooperation with marketplaces, as well as their concerns about the large commission for the sale of their products charged by marketplaces, which leads to their interest in a competent approach to pricing issues. The scientific novelty of the article lies in substantiating the importance of correctly drawing up a pricing strategy for the sale of goods and services through online intermediary platforms by the financial management system of a commercial organization.