On the issue of the use of artificial intelligence technologies by financial market entities and ensuring the security of their personal and corporate data

The current study analyzes the issues of the accelerated development of artificial intelligence (AI) in the Russian Federation, the use of artificial intelligence technologies by market participants, including financial ones, and ensuring the security of their personal and corporate data, in the context of the rapid progress of AI technologies, contributing to the efficiency of technological solutions through the use of various methods and algorithms. Development in this area is supported by government agencies, scientific institutions, government organizations, and leading companies, which portends a significant expansion of the market by 2030. Artificial intelligence offers many opportunities, but it also has negative aspects. One such aspect is the collection of personal information of users, which is necessary in order to maintain, improve the performance of AI. This can happen either within the law or through illegal actions by digital criminals. Collecting all sorts of data allows algorithms to learn, adapt to society's needs, offer personalized recommendations, improve app interactions, much more. But misuse of these practices leads to serious privacy threats. The responsibility for protecting the information received lies with organizations, including financial ones, which must comply with security measures and proper protection of personal information. However, users themselves are sometimes insufficiently vigilant and cautious in handling their data, thereby increasing the risk of confidential information leakage. Cases of increasing digital crimes confirm that AI creates favorable conditions for various manipulations by cybercriminals, which negatively affects the economic security of the country and its citizens. The article discusses the current problems associated with the introduction of artificial intelligence in all spheres of human life, provides statistics on the number of court cases related to artificial intelligence, concludes that it is necessary to introduce a multi-level set of measures, including not only the general regulation of artificial intelligence, providing basic principles and approaches, but there are also self-regulation mechanisms that will allow market participants to adapt to rapidly changing conditions.

1. The use of artificial intelligence in the financial market: A report for public consultations, Moscow: Central Bank of the Russian Federation, 2023, 52 p. (In Russ.). Available et: https://cbr.ru/Content/Document/File/156061/Consultation_Paper_03112023.pdf.

2. Matinyan S. G., Albert E. S. Analysis of key problems and threats of the rapid development of artificial intelligence technologies, Innovacii i investicii, 2023, no. 6, pp. 128-131 (In Russ.).

3. Kovylina L. L., Antonova N. L. The impact of artificial intelligence on the economy and business in Russia, Severnyj region: nauka, obrazovanie, kul'tura, 2019, no. 3-4 (43-44), pp. 53-56 (In Russ.).

4. Litvin I. I. Features of the collection, processing and protection of personal data by artificial intelligence, Vestnik Ural'skogo juridicheskogo instituta MVD Rossii, 2021, no. 4 (32), pp. 112-118 (In Russ.).

5. Leushina V. V., Karpov V. E. Ethics of artificial intelligence in standards and recommendations, Filosofija i obshhestvo, 2022, no. 3 (104), pp. 124-140 (In Russ.).