Ecosystem as a business model of the bank in the era of remote banking
https://doi.org/10.34020/1993-4386-2023-2-75-78
Abstract
In the conditions of active digitalization of the banking sector, remote banking is becoming a key condition for the bank's competitiveness. This article analyzes the ecosystem of banks based on statistical data. The main purpose of the work is to analyze the effectiveness of ecosystem business in remote banking. The article identifies promising directions for the development of digital banking, factors that determine the formation of a new business model of banks, clarifies the concept of omnichannel and remote banking services, taking into account the peculiarities of the development of the ecosystem of banks. Particular attention is paid to the ecosystems of Sberbank JSC "Tinkoff Bank".
About the Author
R. F. Yunusova
Financial University under the Government of the Russian Federation (Ufa branch)
Russian Federation
Russian Federation
Razilya F. Yunusova – PhD economics Sciences, Associate Professor of the Department "Finance and Credit".
Ufa
References
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Review
For citations:
Yunusova R.F. Ecosystem as a business model of the bank in the era of remote banking. Siberian Financial School. 2023;(2):75-78. (In Russ.) https://doi.org/10.34020/1993-4386-2023-2-75-78
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